I'm a UX designer / information architect and funnel strategist with a background in conversion-focused design and digital marketing. I work primarily with clients in B2B / B2C ecommerce, mental health / wellness, education, travel, SaaS apps, & startups, helping brands clarify their message, optimize their customer journey, and increase conversions through strategic funnel design, responsive design systems, and persuasive brand voice.
I have 9 years of experience in digital design and brand storytelling, with 5 years specializing in funnel strategy, scalable UI design systems, customer journey optimization, and conversion copywriting at startup to mid-size agencies. I've done work for clients like the PBS Foundation, UC Davis, Wyoming Office of Tourism / Yellowstone Park, mental health companies including Olivus and Sanctuary Centers of Santa Barbara, Alliance Downtown New York, Citgo, James Hardie, Moffitt Cancer Center, University of Alaska, multiple nonprofits, and 50+ small businesses.
I approach every project with both creative thinking and strategic analysis. My work spans funnel strategy, UX design, digital marketing, interaction design, and conversion copywriting, with a focus on brand design & voice consistency, customer journey optimization, persuasive messaging, and data-driven funnel performance.
I'm able to work independently but I also thrive in collaborative environments, partnering seamlessly with project managers, social media teams, and cross-functional partners to drive results.
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